My Name Is Bruce is the tale of a small town set upon by demons after a group of teen-agers unwittingly unleash an ancient curse. Campbell, playing himself, is kidnapped off the set of a B horror movie and, despite his protestations that he’s just an actor, is forced to play the role of his heroic movie character in order to save the town. Mark Verheiden (The Mask, TimeCop) is writing the screenplay. Production is scheduled for early 2006 in southern Oregon.